As the industry leader in web-based patient education content, Understand.com has once again raised the bar with the announcement of their new photo-realistic 3D animation model upgrades. The new models are incredibly life-like, depicting greater anatomical detail, features and overall beauty. The animation upgrade will automatically take place for existing clients throughout 2010 as Understand.com upgrades current content, as well as all new content in development. Upgrades are scheduled to begin in Q1 of this year.
“We place an extremely high value on the quality of our animations,” stresses Darik Volpa, Founder and CEO of Understand.com, “by constantly re-investing in our content, we continually deliver great value to our physician and corporate clients and remain the gold standard in 3D patient education.”
Through innovative developments in 3D animation modeling, Understand.com has the ability to quickly and effectively render extremely high quality content. “Not only will our existing animation libraries be enhanced, but this commitment to a higher standard of quality allows us to better serve the medical device and pharma industries,” states Rob Griffin, Senior Vice President of Business Development. “With this new photo-realistic modeling, we can more accurately highlight the mechanism of action (MOA) of a company’s specific device or drug, which ultimately leads to better teaching and educational material for sales professionals, surgeons, and patients.”
Along with the upgraded animation, Understand.com has expanded its in-house animation team. “The new animators bring a wealth of experience, along with a diverse background and advanced degrees in medical illustration.” adds Don Massie, Director of Content Development. “We have conducted a nationwide search for the best and brightest medical animators and are thrilled with the new additions to our animation team.”